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<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" version="2.0"><channel><title>Scott Rosenberg's Open Salon Blog</title><description>Words from another yard</description><link>http://open.salon.com/user.php?uid=37</link><lastBuildDate>Tue, 18 Jun 2013 22:06:41 -0400</lastBuildDate><item><title>Missed stories: About that Horace Mann School article in the Times</title><description>&lt;p&gt;&lt;a href="http://www.wordyard.com/wp-content/uploads/2012/06/record-1972.jpg"&gt;&lt;img src="http://www.wordyard.com/wp-content/uploads/2012/06/record-1972.jpg" alt="" title="record 1972" width="526" height="372" class="alignright size-full wp-image-3407" /&gt;&lt;/a&gt;I attended the Horace Mann School in Riverdale, N.Y., from 1971 to 1977. I&amp;#8217;ve generally thought well of the school as a great environment for a brainy, socially awkward kid like me to learn and grow. I became a writer largely based on my experience there, I learned to love journalism there, and I learned almost as much from my peers as I did from my teachers. &lt;/p&gt;
&lt;p&gt;Horace Mann was, plainly, a place of great privilege. (My parents paid a fortune to send me there, and I remain deeply grateful for that.) I took a crazy-long trip each day from my central Queens home to the northwest corner of the Bronx to attend. I did that because the school embraced unorthodox teachers who inspired students. Also because it made ample room for the weird kids. It helped them find other weird kids to share their weird alienation and feel a little less alienated.&lt;/p&gt;
&lt;p&gt;Now there&amp;#8217;s &lt;a href="http://www.nytimes.com/2012/06/10/magazine/the-horace-mann-schools-secret-history-of-sexual-abuse.html?_r=1&amp;#038;hp&amp;#038;pagewanted=all"&gt;this&lt;/a&gt;. The article is, I believe, thoughtful, fair, and sensitive. The author is a few years younger than I am, but his account accurately reflects the school I remember.&lt;/p&gt;
&lt;p&gt;Except, of course, for the part about a decades-spanning pattern of sexual abuse of students by teachers, a pattern that it seems the school largely ignored and that I knew essentially nothing of during my student years. &lt;/p&gt;
&lt;p&gt;I&amp;#8217;m not a victim myself. I experienced no molestation, or anything even borderline or ambiguous, during my six years at H.M. Still, in the wake of this article, I find myself spending a lot of time and thought re-examining my own past &amp;#8212; as I&amp;#8217;m guessing are the great majority of my classmates and everyone else who had anything to do with the school in those years. (There have already been extraordinary conversations both in private e-mail and in the public comments on the Times story, and they&amp;#8217;ve challenged my assumptions and stretched my thinking on the matter.) &lt;/p&gt;
&lt;p&gt;So here&amp;#8217;s what i&amp;#8217;d say if I could punch a hole in time and send a message to myself on the day, almost exactly 35 years ago, that I graduated from Horace Mann:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;You&amp;#8217;re not going to believe this, but 35 years from now, H.M. is going to be on the cover of the New York Times Magazine. The humongous article will tell the world, in voluminous detail and with pained concern, about a &amp;#8220;secret history of sexual abuse&amp;#8221; at the school.  Some of the events have already happened, while you were here; most are still to come.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s a story about troubled people abusing power, about changing mores and standards, and also about institutional failure and betrayal. A big story, I&amp;#8217;d say. And &amp;#8212; sorry to break the news &amp;#8212; but you missed it. &lt;/p&gt;
&lt;p&gt;You were the editor of the Record!  You and your friends prided yourselves on attempting to tell the full story of life at the school in print every week! You published exposes of pot-dealing and polled the student body of drug use and thought, in those post-Watergate years, that you were ripping the lid off the truth. But you missed something bigger and more consequential.&lt;/p&gt;
&lt;p&gt;I guess you couldn&amp;#8217;t have done otherwise. You&amp;#8217;re all of 18 years old. You think you know everything &amp;#8212; but you&amp;#8217;re smart enough to realize how wrong you are, too.         &lt;/p&gt;
&lt;p&gt;So now that you know this, I want you to think about two lessons.&lt;/p&gt;
&lt;p&gt;One lesson for your work: The story you think you&amp;#8217;re living is almost never the story of your time that the future will write. For journalists this is, and should be, humbling. It should make you ask questions every time you think you&amp;#8217;ve told the truth about a situation. What&amp;#8217;s the next layer down? There&amp;#8217;s always another one. Never believe you&amp;#8217;ve gotten to the bottom of anything. Even if you&amp;#8217;ve done a good job, the world keeps rethinking everything. And those decades-spanning changes in how we think and live are the ones will make your head explode. Expect it. &lt;/p&gt;
&lt;p&gt;Also, one lesson for your life: Eccentricity can be inspiring. What many of your Horace Mann teachers did, with their arrogance and their mystique and the cults that some of them spun around their subjects and themselves, can be amazingly effective at persuading monkey-minded adolescents to buckle down and care about science, literature, math, Latin, or music.  The cult of learning can be beautiful &amp;#8212; but it can also be a stalking-horse for something destructive and dangerous, ugly and evil. When seductive eccentricity crosses a line into control and victimization, it becomes a curse, and it can wreck lives.&lt;/p&gt;
&lt;p&gt;Like a lot of your teenage friends, you&amp;#8217;ve done a pretty good job of distinguishing between these kinds of eccentricity and avoiding the kind that could hurt you. Good for you. But not everyone is as confident or as fortunate. Kids can&amp;#8217;t reasonably be expected to draw all the lines that adults, by rights, ought to be drawing for them. It&amp;#8217;s up to institutions like schools (and churches, businesses, and governments!) to organize themselves in a way that leaves room for creativity while protecting the participants from abuse. Power always requires accountability. There are no exceptions.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s hard. But it&amp;#8217;s something adults owe the children they&amp;#8217;re raising. Try to remember that!
&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;And then, if I can run this conceit out one more step, I think my newly minted Horace Mann graduate self would probably say something like this in response: &lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Thanks for the feel-good message on graduation day! There&amp;#8217;s not much I can do with what you&amp;#8217;ve told me, is there? Shouldn&amp;#8217;t you have used your time-lord powers to dump sermons on the Horace Mann trustees? &lt;/p&gt;
&lt;p&gt;Teach me this trick and maybe I can deliver you some wisdom in your retirement home. In the meantime, I&amp;#8217;ve got a suggestion to throw back at you.&lt;/p&gt;
&lt;p&gt;Yeah, I do think I know everything. But I also know I&amp;#8217;m actually still a kid. I don&amp;#8217;t yet know who I am, but you do, right? &lt;/p&gt;
&lt;p&gt;Forget about Horace Mann. You live 3000 miles away from the place now, anyway. You should take all this introspection and turn it on that future world you&amp;#8217;re living in. &lt;/p&gt;
&lt;p&gt;I know that one of the things that happens to people as they get older is that they become more willing to just go along with the patterns in their lives, to accept a &amp;#8220;that&amp;#8217;s the way the world is&amp;#8221; complacency. Fight that, will you? &lt;/p&gt;
&lt;p&gt; You can&amp;#8217;t do anything about what happened decades ago. But look around now, in &lt;em&gt;your&lt;/em&gt; &amp;#8220;now.&amp;#8221; Find the stories that are the ones that one day, you&amp;#8217;re going to wish somebody had told sooner. Tell &lt;em&gt; them.&lt;/em&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Point and match to the 18-year-old. What could I possibly say in response to that except, &amp;#8220;I&amp;#8217;ll try&amp;#8221;? &lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.wordyard.com/wp-content/uploads/2012/06/record-hed-box.jpg"&gt;&lt;img src="http://www.wordyard.com/wp-content/uploads/2012/06/record-hed-box.jpg" alt="" title="record hed box" width="453" height="391" class="aligncenter size-full wp-image-3409" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.wordyard.com/wp-content/uploads/2012/06/record-announce-box.jpg"&gt;&lt;img src="http://www.wordyard.com/wp-content/uploads/2012/06/record-announce-box.jpg" alt="" title="record announce box" width="482" height="399" class="aligncenter size-full wp-image-3410" /&gt;&lt;/a&gt;&lt;/p&gt;
</description><link>http://open.salon.com/blog/scott_rosenberg/2012/06/09/missed_stories_about_that_horace_mann_school_article_in_the_times</link><guid>http://open.salon.com/blog/scott_rosenberg/2012/06/09/missed_stories_about_that_horace_mann_school_article_in_the_times</guid><pubDate>Sat, 9 Jun 2012 11:06:30 -0400</pubDate></item><item><title>Mr. Daisey and the Fact Factory: my take at Grist</title><description>&lt;p&gt;&lt;a href="http://www.wordyard.com/wp-content/uploads/2012/03/Screen-Shot-2012-03-17-at-11.27.43-AM.png"&gt;&lt;img src="http://www.wordyard.com/wp-content/uploads/2012/03/Screen-Shot-2012-03-17-at-11.27.43-AM.png" alt="" title="Mike Daisey on MSNBC" width="236" height="175" class="alignright size-full wp-image-3398" /&gt;&lt;/a&gt;We interrupt this long blog-silence (more on which soon) to note that if you wanna know &lt;a href="http://grist.org/media/mr-daisey-and-the-fact-factory/"&gt;my take on the Mike Daisey/Apple/This American Life thing&lt;/a&gt;, I&amp;#8217;ve just &lt;a href="http://grist.org/media/mr-daisey-and-the-fact-factory/"&gt;posted over at Grist&lt;/a&gt; on it. &lt;/p&gt;
&lt;p&gt;My career started with writing about theater and specifically solo performance, moved into technology coverage, then took a turn into ethics and accuracy in journalism, and is now focused on sustainability and the environment. So Daisey&amp;#8217;s story touched pretty much every one of my nerves. &lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s an excerpt:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;
The temptation to round corners, to retouch images, to make a story flow better or a quote read better, faces every creator of non-fiction at every single moment of labor. And we all do it, all the time. We do it by varying degrees. We slice out &amp;#8220;ums&amp;#8221; from quotes. We leave out material we deem extraneous. No matter how much we verify of the facts that we think are salient, we can never verify everything.&lt;/p&gt;
&lt;p&gt;But there are some compasses we can follow and some precedents we can observe. We don&amp;#8217;t create composite characters (see: &lt;a href="http://en.wikipedia.org/wiki/Janet_Cooke"&gt;Janet Cooke&lt;/a&gt;) &amp;#8212; or if we do, we explain exactly what we&amp;#8217;re up to. We don&amp;#8217;t say we&amp;#8217;re reporting from one city when we&amp;#8217;re sitting in another (see: &lt;a href="http://ajr.org/article.asp?id=3019"&gt;Jayson Blair&lt;/a&gt;). We don&amp;#8217;t simply invent stuff because it makes such great copy (see: &lt;a href="http://web.archive.org/web/20100926123220/http://www.salon.com/21st/rose/1998/05/14straight.html"&gt;Stephen Glass&lt;/a&gt;). We don&amp;#8217;t invent a fake persona because it &amp;#8220;makes people care&amp;#8221; (see: &lt;a href="http://www.blogher.com/gay-girl-damascus-blogging-hoax-chasing-amina"&gt;Amina Araf&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;The distinction between cosmetic changes and substantive fabrications is relatively easy to make. Storytellers get into trouble when they start to write themselves blank checks to &amp;#8220;improve&amp;#8221; on reality because the ends (in Daisey&amp;#8217;s case, &amp;#8220;making people care&amp;#8221;) justify the means (in Daisey&amp;#8217;s case, making shit up).&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;The whole thing is &lt;a href="http://grist.org/media/mr-daisey-and-the-fact-factory/"&gt;here&lt;/a&gt;.&lt;/p&gt;
</description><link>http://open.salon.com/blog/scott_rosenberg/2012/03/17/mr_daisey_and_the_fact_factory_my_take_at_grist</link><guid>http://open.salon.com/blog/scott_rosenberg/2012/03/17/mr_daisey_and_the_fact_factory_my_take_at_grist</guid><pubDate>Sat, 17 Mar 2012 15:03:11 -0400</pubDate></item><item><title>WSJ Social: When news apps want to steal your face</title><description>&lt;p&gt;&lt;a href="http://www.wordyard.com/wp-content/uploads/2011/09/fbpermissions.jpeg"&gt;&lt;img src="http://www.wordyard.com/wp-content/uploads/2011/09/fbpermissions.jpeg" alt="" title="fbpermissions" width="564" height="447" class="aligncenter size-full wp-image-3390" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I read about &lt;a href="http://www.forbes.com/sites/jeffbercovici/2011/09/19/wsj-social-for-a-world-where-facebook-is-the-new-internet/"&gt;WSJ Social&lt;/a&gt;, the newspaper&amp;#8217;s experiment at providing a socially driven version of itself entirely inside Facebook, and thought, hey, I should check it out. So I Googled &amp;#8220;WSJ Social&amp;#8221; and clicked on &lt;a href="http://social.wsj.com"&gt;http://social.wsj.com&lt;/a&gt;. Since my browser was already logged in to Facebook, I was immediately confronted with a Facebook permissions screen. I captured it above for posterity.&lt;/p&gt;
&lt;p&gt;Here is the problem: All I want to do is see what WSJ is up to. I might or might not actually want to use the product. But before I can proceed, here is what I&amp;#8217;m asked to approve:&lt;/p&gt;
&lt;p&gt;(1) &amp;#8220;Access my basic information &amp;#8212; Includes name, profile picture, gender, networks, user ID, list of friends, and any other information I&amp;#8217;ve made public.&amp;#8221; Well, this stuff is public already, right? I think I can live with this.&lt;/p&gt;
&lt;p&gt;(2) &amp;#8220;Send me email &amp;#8212; WSJ.com may email me directly&amp;#8230;&amp;#8221; Hmm. I&amp;#8217;m not eager to add to my load of commercial email and there&amp;#8217;s no indication of the volume involved. But I&amp;#8217;m not hugely protective of my email address &amp;#8212; you know, there it is in the image above &amp;#8212; so I guess this isn&amp;#8217;t a dealbreaker.&lt;/p&gt;
&lt;p&gt;(3) &amp;#8220;Post to Facebook as me &amp;#8212; WSJ.com may post status messages, notes, photos, and videos on my behalf.&amp;#8221; &lt;/p&gt;
&lt;p&gt;Excuse me? You want to do &lt;i&gt;what?&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;Forget it, NewsCorp. Ain&amp;#8217;t happening. &lt;/p&gt;
&lt;p&gt;Now, I fully understand that the app may be up to nothing terribly nasty &amp;#8212; some or most of what it wants to do may be routine back-end stuff. But it doesn&amp;#8217;t provide me with any confidence-building information. Tell me, WSJ Social: How often are you going to post under my account? And what kinds of messages are you going to send? How will I know you&amp;#8217;re not going to spam my friends? How do I know the WSJ&amp;#8217;s rabid editorial-page id won&amp;#8217;t start posting paeans to Sarah Palin under my name? &lt;/p&gt;
&lt;p&gt;Facebook permissions screens may have become as widely ignored as Terms of Service checkboxes and SSL certificate warnings. But the notion of the Journal (or anyone else) insisting on its right to &amp;#8220;Post to Facebook as me&amp;#8221; before it will even let me examine its news product is simply ridiculous. &lt;/p&gt;
</description><link>http://open.salon.com/blog/scott_rosenberg/2011/09/24/wsj_social_when_news_apps_want_to_steal_your_face</link><guid>http://open.salon.com/blog/scott_rosenberg/2011/09/24/wsj_social_when_news_apps_want_to_steal_your_face</guid><pubDate>Sat, 24 Sep 2011 06:09:06 -0400</pubDate></item><item><title>My next chapter: Grist</title><description>&lt;p&gt;&lt;a href="http://www.wordyard.com/wp-content/uploads/2011/09/grist-logo.png"&gt;&lt;img src="http://www.wordyard.com/wp-content/uploads/2011/09/grist-logo.png" alt="" title="grist-logo" width="145" height="135" class="alignright size-full wp-image-3385" /&gt;&lt;/a&gt;After a wonderful couple of years writing &lt;i&gt;&lt;a href="http://sayeverything.com"&gt;Say Everything&lt;/a&gt;&lt;/i&gt; and another great couple of years building and launching &lt;a href="http://mediabugs.org"&gt;MediaBugs&lt;/a&gt;, I&amp;#8217;m returning to the world of editing: Starting today, I&amp;#8217;m the executive editor of &lt;a href="http://grist.org"&gt;Grist.org&lt;/a&gt;, the pioneering green news website with the irreverent attitude.&lt;/p&gt;
&lt;p&gt;It wasn&amp;#8217;t entirely clear to me, after I left Salon four years ago, that I would ever take this kind of job again. It would have to be a very special organization: one that was trying to accomplish something important in the world; one that valued old-fashioned journalism and newfangled digital innovation; and one where the odd set of talents I&amp;#8217;ve accumulated across my motley career could actually be put to work in useful ways.&lt;/p&gt;
&lt;p&gt;Grist turned out to fit this bill in an almost supernaturally precise way. I first got to know the work Chip Giller and his team were doing there a decade ago at Salon, where we had  content-sharing agreement, and I&amp;#8217;ve continued to be fan of what they&amp;#8217;ve built over the years. Now I have the privilege of taking Grist&amp;#8217;s editorial helm at a moment that&amp;#8217;s more critical than ever for the future of the planet &amp;#8212; and more fluid than ever in the evolution of media. &lt;/p&gt;
&lt;p&gt;Can you tell I&amp;#8217;m excited?&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s been a long day, so I think I&amp;#8217;d better turn in &amp;#8212; but not before pointing you to the &lt;a href="http://www.grist.org/article/2011-09-12-meet-scott-rosenberg-grists-new-executive-editor"&gt;sprightly post Chip wrote&lt;/a&gt; to welcome me to Grist, and the &lt;a href="http://www.grist.org/article/2011-09-12-odd-sounds-from-the-new-editors-office"&gt;little note I wrote to introduce myself&lt;/a&gt;. There was also a &lt;a href="http://www.poynter.org/latest-news/romenesko/145711/scott-rosenberg-named-grist-executive-editor/"&gt;brief press release&lt;/a&gt; with some kind words from my former colleague and sometime boss Joan Walsh.&lt;/p&gt;
&lt;p&gt;And for those of you wondering about MediaBugs: It&amp;#8217;s very much an ongoing project, though obviously I&amp;#8217;m going to have less time to devote to it myself. I&amp;#8217;ll be posting more here soon on its future, as well as offering a full report on its progress to date and some of the lessons we&amp;#8217;ve learned from it. &lt;/p&gt;
</description><link>http://open.salon.com/blog/scott_rosenberg/2011/09/12/my_next_chapter_grist</link><guid>http://open.salon.com/blog/scott_rosenberg/2011/09/12/my_next_chapter_grist</guid><pubDate>Tue, 13 Sep 2011 00:09:43 -0400</pubDate></item><item><title>Steve Jobs, auteurs, and team-building</title><description>&lt;p&gt;&lt;a href="http://www.flickr.com/photos/farber/352172055/"&gt;&lt;img src="http://www.wordyard.com/wp-content/uploads/2011/09/jobs_macworld2007.jpg" alt="" title="Steve Jobs at MacWorld 2007 (Photo: Dan Farber)" width="582" height="302" class="aligncenter size-full wp-image-3379" /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;i&gt;If you look at my life, I&amp;#8217;ve never gotten it right the first time. It always takes me twice.&lt;/i&gt;&lt;br /&gt;
&amp;#160; &amp;#8212; Steve Jobs, in a 1992 Washington Post interview&lt;/p&gt;
&lt;p&gt;I first wrote about Steve Jobs as a digital auteur in January 1999, in a &lt;a href="http://www.salon.com/people/bc/1999/01/05/jobs/index.html"&gt;profile for Salon&lt;/a&gt; that tried, in the near-term aftermath of Jobs&amp;#8217; return from exile to Apple, to sum up his career thus far: &lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;The most useful way to understand what Jobs does best is to think of him as a personal-computer auteur. In the language of film criticism, an auteur is the person &amp;#8212; usually a director &amp;#8212; who wields the authority and imagination to place a personal stamp on the collective product that we call a movie. The computer industry used to be full of auteurs &amp;#8212; entrepreneurs who put their names on a whole generation of mostly forgotten machines like the Morrow, the Osborne, the Kaypro. But today&amp;#8217;s PCs are largely a colorless, look-alike bunch; it&amp;#8217;s no coincidence that their ancestors were known as &amp;#8220;clones&amp;#8221; &amp;#8212; knockoffs of IBM&amp;#8217;s original PC. In such a market, Steve Jobs may well be the last of the personal-computer auteurs. He&amp;#8217;s the only person left in the industry with the clout, the chutzpah and the recklessness to build a computer that has unique personality and quirks.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;The Jobs-as-auteur meme has reemerged recently in the aftermath of his retirement as Apple CEO. &lt;a href="http://www.youtube.com/watch?v=xk3UcgbbmxQ"&gt;John Gruber gave a smart talk at MacWorld&lt;/a&gt; a while back, introducing the auteur theory as a way of thinking about industrial design, and then &lt;a href="http://www.nytimes.com/2011/07/24/technology/what-apple-has-that-google-doesnt-an-auteur.html"&gt;Randall Stross contrasted Apple&amp;#8217;s auteurial approach with Google&amp;#8217;s data-driven philosophy&lt;/a&gt; for the New York Times.&lt;/p&gt;
&lt;p&gt;(Here is where I must acknowledge that the version of the auteur theory presented in all these analyses, including mine, omits a lot. The theory originally emerged as a way for the artists of the French New Wave, led by Francois Truffaut, to square their enthusiasm  for American pop-culture icons like Alfred Hitchcock with their devotion to cinema as an expressive form of art. In other words, it was how French intellectuals justified their love for stuff they were supposed to be rejecting as mass-market crap. So the parallels to the world of Apple are limited. We&amp;#8217;re really talking about &amp;#8220;the auteur theory as commonly understood and oversimplified.&amp;#8221; But I digress.)&lt;/p&gt;
&lt;p&gt;Auteurial design can lead you to take creative risks and make stunning breakthroughs. It can also lead to self-indulgent train wrecks that squander reputations and cash. Jobs has certainly had his share of both these extremes. They both follow from the same trait: the auteur&amp;#8217;s certainty that he&amp;#8217;s right and willingness (as Gruber notes) to act on that certainty. &lt;/p&gt;
&lt;p&gt;Hubris or inspiration? Either way, this kind of auteur disdains market research. &amp;#8220;It isn&#x2019;t the consumers&#x2019; job to know what they want,&amp;#8221; &lt;a href="http://www.nytimes.com/2011/01/19/technology/companies/19innovate.html"&gt;Jobs likes to say&lt;/a&gt;. Hah hah. Right. Only that, the democratic heart of our culture tells us with every beat, is &lt;i&gt;precisely&lt;/i&gt; the consumer&amp;#8217;s job. To embrace Jobs&amp;#8217; quip as a serious insight is to say that markets themselves don&amp;#8217;t and can&amp;#8217;t work &amp;#8212; that democracy is impossible and capitalism one colossal fraud. (And while that&amp;#8217;s an intriguing argument in its own right, I don&amp;#8217;t think it&amp;#8217;s what Jobs meant.) &lt;/p&gt;
&lt;p&gt;I have to assume what Jobs really means here is that, while most of us know what we want when we&amp;#8217;re operating on known territory, there are corners that we can&amp;#8217;t always see around &amp;#8212; particularly in a tumultuous industry like computing. Jobs has cultivated that round-the-corner periscopic vantage for his entire career. He&amp;#8217;s really good at it. And so sometimes he knows what we want before we do.&lt;/p&gt;
&lt;p&gt;I find nothing but delight in this. I take considerable pleasure in the Apple products I use. Still, it must be said: &amp;#8220;I know best&amp;#8221; is a lousy way to run a business (or a family, or a government). It broadcasts arrogance and courts disaster. It plugs into the same cult-of-the-lone-hero-artist mindset that Apple&amp;#8217;s ad campaigns have celebrated. It reeks of Randian &lt;i&gt;ressentiment&lt;/i&gt; and adolescent contempt for the little people. &lt;/p&gt;
&lt;p&gt;Jobs&amp;#8217; approach, in Jobs&amp;#8217; hands, overcame this creepiness by sheer dint of taste and smarts. There isn&amp;#8217;t anyone else in Apple&amp;#8217;s industry or any other who is remotely likely to be able to pull it off. If what Jobs&amp;#8217; successors and competitors take away from all this is that &amp;#8220;we know best&amp;#8221; can be an acceptable business strategy, they will be in big trouble.&lt;/p&gt;
&lt;p&gt;But there&amp;#8217;s a different and more useful lesson to draw from the Jobs saga. &lt;/p&gt;
&lt;p&gt;The salient fact about the arc of Jobs&amp;#8217; career is that his second bite at Apple was far more satisfying than his first. Jobs&amp;#8217; is a story that resoundingly contradicts Fitzgerald&amp;#8217;s dictum about the absence of second acts in American life. In a notoriously youth-oriented industry, he founded a company as a kid, got kicked out, and returned in his 40s to lead it to previously unimaginable success. So the really interesting question about Jobs is not &amp;#8220;How does he do it?&amp;#8221; but rather, &amp;#8220;How did he do it differently the second time around?&amp;#8221;&lt;/p&gt;
&lt;p&gt;By most accounts, Jobs is no less &lt;a href="http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/"&gt;&amp;#8220;brutal and unforgiving&amp;#8221;&lt;/a&gt; a manager today than he was as a young man. His does not seem to be a story of age mellowing youth. But somehow, Jobs II has succeeded in a way Jobs I never did at building Apple into a stable institution.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;m not privy to Apple-insider scuttlebutt and all I really have are some hunches as to why this might be. My best guess is that Jobs figured out how to share responsibility and authority effectively with an inner circle of key managers. &lt;a href="http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/"&gt;Adam Lashinsky&amp;#8217;s recent study of Apple&amp;#8217;s management&lt;/a&gt; described a group of &amp;#8220;top 100&amp;#8243; employees whom Jobs invites to an annual think-a-thon retreat. Jobs famously retained &amp;#8220;final cut&amp;#8221; authority on every single product. But he seems to have made enough room for his key lieutenants that they feel, and behave, like a team. Somehow, on some level, they must feel that Apple&amp;#8217;s success is not only Jobs&amp;#8217; but theirs, too. &lt;/p&gt;
&lt;p&gt;Can this team extend Jobs&amp;#8217; winning streak with jaw-droppingly exciting new products long after Jobs himself is no longer calling the shots? And can an executive team that always seemed like a model of harmony avoid the power struggles that often follow a strong leader&amp;#8217;s departure? For now, Jobs&amp;#8217; role as Apple chairman is going to delay these reckonings. But we&amp;#8217;re going to find out, sooner or later. (And I hope Jobs&amp;#8217; health allows it to be way later!) &lt;/p&gt;
&lt;p&gt;If Apple post-Jobs can perform on the same level as Apple-led-by-Jobs, then we will have to revise the Steve Jobs story yet again. Because it will no longer make sense to argue over whether his greatest achievement was the Apple II or the original Mac or Pixar or the iPod or the iPhone or the iPad. It will be clear that his most important legacy is not a product but an institution: Apple itself.&lt;/p&gt;
</description><link>http://open.salon.com/blog/scott_rosenberg/2011/09/07/steve_jobs_auteurs_and_team-building</link><guid>http://open.salon.com/blog/scott_rosenberg/2011/09/07/steve_jobs_auteurs_and_team-building</guid><pubDate>Wed, 7 Sep 2011 08:09:16 -0400</pubDate></item></channel></rss>



