Borders, the big box book superstore, is trying something new. They're displaying nearly all of their books face out rather than spine out. While this makes the books easier to see without tilting your head to the right, it takes up quite a bit more space than the old spine-out method. And it means room for fewer books.
photo copyright jblyberg
Borders is rather proud of this innovation. They're stocking about 20% fewer (or 10% or 30% -- I've read various estimates) books by displaying books face out, but claim that their book sales are up. They say Borders needs to compete with Wal*Mart and Costco. Brilliant. How many titles do Wal*Mart and Costco carry? A hundred? How many titles does Borders carry? About 150,000.
In related news, The Motley Fool, the personal investing website, is recommending you sell your Barnes & Noble stock. They're assuming you've already sold your Borders stock. In an article called Throw This Stock Away, the author writes that superstore chains like Barnes & Noble and Borders (NYSE: BGP) have become irrelevant. He suggests that investors replace their big box bookstore stocks with Amazon and Google.
What about the Motley Fool's recommendation to buy Amazon? Here's what Amazon is up to today. They are selling new biographies of Michelle Obama and Cindy McCain for their ebook reader, the Kindle. The Michelle Obama bio won't be ready for print publication until late November and the Cindy McCain bio will only be published in print if John McCain wins in November. But you can buy, download, and read the Kindle versions today.
If we were going to invest in any book-related company at the moment (which we aren't), guess which one it would be?


Salon.com
Comments
I'll admit, my aging eyes tend to glaze over when I try to read a lot of books on a shelf with only the spine showing. If they must reduce the number of books they can display by showing their faces, it will certainly make it more difficult to find more obscure titles. It's a tough call, both from the consumer's viewpoint, and the seller's viewpoint.
Steve, I don't like the thought of reading entire books at the PC either, but people seem to love the ebook readers. I want to try one and see for myself.
And check out Larry McMurtry's new book, called, "Books".
If you are a true biblioholic you will LOVE IT!
And McMurtry is great. I have a line from Lonesome Dove tattooed on my arm. I'm not even kidding.
The closest independent store to us is Politics and Prose. I find the difference to be in the form of people who know their stuff and don't really care about customer service, and people who know next to nothing but are mostly polite.
But not all communities are as fortunate. Libraries are among the first to have their budgets cut during tough times. Used bookstores and many independents are operating on a thin margin. And the economy isn't looking very good. Let's appreciate what we have for now, because it may not last.
Edgar, what's your tat say? We did a post about literary tattoos a while back.
Stellaa, the way we shop for books at the big library sales might qualify as a workout, but not yoga. Climbing ladders, deep knee bends to get the books in boxes under the tables, bobbing and weaving to get around the crowds of other shoppers, and all at break neck speed to beat the others to the good stuff. No time to browse at a leisurely pace. Then haul the sacks and boxes to the car and up three flights to our apartment. Keeps us in shape.
However, as much as I want to love it, something in me distains it.
I love the book as an *object* too much.
The Kindle will be just like the VCR at some point. You'll have to throw it away or in some way, reliquish the books you've bought for it when the next new thingimabob comes along.
If (God forbid) I'm ever a bag lady, I'll be the one with a shopping cart full of books.
Personally, I'm a B&N girl. (It's like S&M, only more acceptable to my mother.) I love tilting my head to the side and perusing.
As for selling off B&N stock, pshaw! As if I have STOCK.
Really.
Although there are certain books that I will always buy, I own and love, love, LOVE my Kindle. It is not at all like reading a book on a computer (which I could never do either.) I have found that it not only makes me read more because I can carry as much as 200 books with me (including audiobooks) in a device that weighs less than a pound, it also diversifies what I read. Because I am able first to download a free sample, there are dozens of books I have considered buying -- never mind just reading but actually purchasing -- that I ordinarily might not have gravitated towards.
I truly believe that the Kindle will do for books what iPod did for music. And people are still buying CDs so I think we'll always be able to indulge in the comforting feel and smell of pages in hand. I would never want books to go the way of 8-track tapes, but some material, while harmless to read, is not worth a tree's sacrifice. The Kindle is perfect for such fare.
Face out generates a lot more interest. I don't think it's a laziness issue: when you walk up to a shelf and stand five feet back, you can scan the shelves quickly and get a graphic image and other cues that might help you find a book that might interest you. Spines only have author and title, and you're unlikely to be attracted to something you're not only looking for.
It's a great browsing experience, and leads to people finding about many more books. In that respect, it's great for reading and great for writers.
As an author with my first book a few months away, I cringe at the idea of it buried with just the spine out, and no one finding it except people who entered the store looking for it. I'd love to have passersby noticing it, taking a look, and if they're interested, flipping it open to see more.
But yes, the downside is fewer books stocked. That's a big price to pay.
two very different things.
the ebook i could see going either way. if i had to wager, i'd say most books will be electronic in 20 years. but i don't see paper going away entirely, and wouldn't be completely shocked if ebooks continue to fail.
i think they will hit as soon as the ebook is more comfortable on both the hands and the eyes.
once the ebook is a little better, and the price drops for the gizmo (drops a lot), then the price difference between $25 vs $10 for a hardcover will kick in.
but a friend bought a kindle and i tried it and was shocked at the poor design. it needs to follow the iphone and use its entire surface area for the book page. like the iphone, it needs a way to switch the screen to be an input device, so no space is wasted.
right now it's the size of a book, so it feels like a book, but lighter. in your hand, it's as good as a book, better in some ways. but then the screen takes up maybe half the space. no one wants to look at a mini book, with print on only half the page.
this is a flaw so basic . . .
before they bother with another redesign, they need new groundrules: better on the eyes than a book, or don't bother.
it's never going to hit big until they overcome that barrier.
I've been wanting to try Amazon's Kindle for some time, but I am putting off the purchase until the new, and improved - we hope, version comes out this winter. But while I expect it to be convenient, I doubt it will be as comfortable or as pleasurable to use as a good book already is.
I almost stopped reading after I stopped riding the bus and the Interwebs came along. But I've been in something of a reading renaissance lately, reading James Carse's (fairly) new book , The Religious Case against belief (Carse is always excellent, and Against Belief is no exception!) and T.R. Fehrenbach's magnificent history book, simply titled Comanches.
IMHO, however, certain features compensate for this and almost (not quite) justify the higher price tag. I enjoy the built-in dictionary and instant, no-cast access to Wikipedia. It's wonderful to be able to look up something directly from the device whereas with a print book, you'd have to put it down and resort to another reference source in a book/on the internet. That enhances my enjoyment of certain works (e.g. THE BRIEF WONDROUS LIFE OF OSCAR WAO by Pulitzer Prize winner Junot Diaz which makes references to many comic books, sci fi and similar things with which I'm not familiar.)
While I myself don't use this feature, I'm sure that many people would appreciate the ability to subscribe to certain blogs, newspapers and magazines via the device. Salon is available.
It also uses this e-ink technology which is makes the text on the screen approximate text on a printed page. That makes it much easier on the eyes. You can also highlight, bookmark, jot notes and send passages as clippings to others (now this is a feature that I'd love to make more use of, but, honestly, haven't figured out just yet so that might be another design flaw despite the good intentions...)
It's features like these that separate the Kindle from other e-book readers, and, hence "justify" the higher price tag. It's still too expensive though. But you also have to consider that $25 just-released hardcover will only cost you $10. That's what ultimately convinced me to get it. I also like having a library of nonfiction -- particularly self-help and how-to books -- at my fingertips. As a writer, filmmaker and public speaker, when I travel, go on a retreat or am on the film set, I like having my reference and inspirational collection on hand in one small device when I used to have to pack up a bunch of books and haul them around with me. :)
As far as them making real books obsolete, I think paper books will still be around for the rest of our lives. Ebooks will complement real books, not replace them, at least not for a long time.
Hopefully the $10 price is enough of a tradeoff where people will feel they're getting a bargain, not being ripped off on that account.
While I think it's great for readers to pass on paper books, that limits it to one person at a time, and it's only going to go so far, or happen so often. It's just way too easy to make a zillion ecopies of anything and pass it on.
As a writer--and a reader--it's important to me that writers can make a living. It's nearly impossible already. But if you make everything free, or close to it, you're strangling the goose laying the golden eggs. Someone has to actually write these books. And publish them. Going through the publishing process right now, it's amazing to me the army of people involved at my publisher, and the amount of money they are pouring in to edit it, fact-check, proof every detail, and promote it. They need an income stream, too.
The best thing to me about the Kindle, from a book-business point of view, is cutting out the middleman and the distribution, which gobbles up about 2/3 of the cover price of a book. (The bookseller gets half, though they then give much of that back to the consumer by discounting the price. Printing, distribution and warehousing take another big bite, as do wholesalers like Ingram in some cases.)
The ebook eliminates so much of that so that for $10, the writer can still get something ($2.50, I believe--I can look up my contract, which is the standard rate), and the publisher, and the reader still gets it for $10.
The $10 is key. I think books have been way over-priced for years. CDs cost about $14, but now $10 to download, and movies are just creeping up to about $10. Books can get away with more, but not 2.5 times more. Or 50% more for the trade paperback, after waiting a full year.
The book industry needed to get in line with pricing that the consumer expects to pay. I don't think $10 books will make readers out of people who can't be bothered, but $25 books inhibit a lot of people, and at $10 many would-be readers will return to the fold.
It's kind of an everyone wins solution, finally, that had to happen.
It's not here yet, because the ebook devices are not mass market yet, but once it gets here, it will really revolutionize and revitalize the book industry just by getting us into the right price range.