Maria Stuart

Maria Stuart
Howell, Michigan, USA
February 17
Maria Stuart is an award-winning journalist and freelance writer. She lives in Michigan with her husband, their teenage son, and Ted, the hyper labradoodle who keeps her from sitting at the computer too long. You can check out her website at or Follow @mariastuart on Twitter.


Maria Stuart's Links
FEBRUARY 6, 2012 12:40PM

Did Chrysler Super Bowl ad take aim at Mitt Romney?

Rate: 5 Flag

clint1 Chrysler’s ad, “Halftime in America” starring Clint Eastwood, stood out among this year’s Super Bowl lineup.

Beautifully filmed and powerfully written, it stars one of Hollywood’s most-famous (and, truth be told, most-liberal) Republicans. And its big-tent, we’re-all-in-this-together tone can’t be missed.

Chrysler traded the attitude of last year’s Eminem ad for the political, something I’ve never seen from a car company before. Watching it, I couldn't help but think that the spot was swinging big at Mitt Romney, a native son of Michigan. His father, Gov. George Romney, who is buried in the town next to mine, was an auto industry executive at American Motors Corp. Was Chrysler’s ad inspired in part by Mitt’s opposition to the federal bailout of the auto industry, Michigan's backbone?

As Romney leads the pack to become the GOP’s presidential nominee in November, he struggles to overcome a series of gaffes, and connect with regular folks — like the ones in Chrysler’s ad. Romney now must battle the Chrysler ad’s populist message, which came through loud and clear: We prop each other up and bail each other out when times get tough; we’re Americans, and Americans don’t let Americans fail flat-out.

But fail is precisely what Romney said he would have let the auto industry do.

Time shows us that bailing out the carmakers was the right thing to do. As well as protecting an important industry, it showed respect and compassion for millions of U.S. auto workers who would have found themselves gasping for breath had the industry gone bankrupt, like Romney would have preferred.

"We all rallied around what was right and acted as one because that’s what we do," Clint Eastwood says in the ad. "We find a way through tough times and if we can’t find a way then we make one. All that matters now is what’s ahead.

“Detroit's showing that it can be done, and what's true about them is true about all of us. This country can't be knocked out with one punch. We get right back up again, and when we do, the world's gonna hear the roar of our engines.”

While Chrysler’s ad gives voice to Detroit’s mettle, it also champions the thought that there are times when it takes a government to raise an industry.





Your tags:


Enter the amount, and click "Tip" to submit!
Recipient's email address:
Personal message (optional):

Your email address:


Type your comment below:
Maria--I like your post better than mine! Good job. (and even though I live near San Diego now, I was born in Mount Clemens)
I don't know if that's what they intended with this ad, but that's what they got!
I found the ad interesting and surprising. Yes, I do think it was aimed at Mitt Romney, and I found that an intriguing choice. It was an unexpected direction for a Super Bowl ad.
I grudgingly agree with Jane. I'd like to think the industry and its workers were saved, but I was reading somewhere that the workers are earning less with fewer benefits than before. It's the old story of screw the blood out of the workers for the corporate vampires.

I hope I'm wrong...
that should be "reluctantly" agree with Jane. "Grudgingly" sounds like I don't want to agree with HER, and "reluctantly" means I don't want to agree with her opinion.
God bless cities like Detroit. So many cities are skating on thin ice. Its like they are slowly turning into ghost cities. Let's hope this bailout reached the right people in the long term.