This installment is about SIZE.
In order to help NYDP’s founder (whose title now became Chief Flavor Officer) see “the bigger picture,” we developed the following poster to get a sense of S-C-A-L-E.
My thinking kind of went like this: “If you can’t stab the ultimate deli icon (the pickle) with the ultimate New York City architectural icon (the Chrysler building), your stuff ain’t worth the rye bread it's sitting on.”
Tomorrow’s installment:
Can authentic deli taste and intoxicating aroma
bring a sense of order to the universe??
Can authentic deli taste and intoxicating aroma
bring a sense of order to the universe??
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cartouche
Jodi Kasten
scupper
Lonnie Lazar
Chuck A. Stetson
KDStorm
Salon.com
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