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FEBRUARY 19, 2008 12:40PM

It's slogan season: What's ours?

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In last week's SF focus group, there seemed a unanimous desire for more direct call-to-action messaging on the Open cover, directing users to . . . do something. It's a great point. And whether we actually use a slogan on the site or not, I thought it might be a good exercise to see what might make for a good one. What do you think?

An early version of the site used the tagline: "A Smart Home for Your Words," which has a soft, homespun feel to it. I'm very partial to the short directive of YouTube's "Broadcast Yourself(TM)." We'll be allowing users to publish stories, art, photos, video . . . just about anything. So what could capture that, and also suggest a great reader/viewer experience?

Suggestions -- or other great taglines you've noticed -- welcome below, through email or, of course, on your own blogs.

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How about "Put It Out In The Open"? (Note the use of the word "Open" in the slogan)
Or perhaps "It's OPEN Season!"
Ha, I like both of those. More! I like spinning off Open. Open Up. Open Your Mind. The Opening of the American Mind.
I like Open Season. Or even "It's always open season." What about: Get Open Open your mind, not your mouth (get it? cause it's all type...?....) Open Up at Open Salon Sorry, I haven't had enough caffeine to be witty today...

whoah...I guess pushing enter doesn't make breaks. Reformatted:

I like Open Season. Or even "It's always open season."

What about:

Get Open

Open your mind, not your mouth (get it? cause it's all type...?....)

Open Up at Open


Salon Sorry, I haven't had enough caffeine to be witty today...

Ahh! And we can't delete comments yet. Sorry, this is getting long. That last one should have been Open Up at Open Salon!!

Those two things got my attention too -- I think the format rules of comments should be very like the formatting at Letters. Skipping a line is ok, etc. etc. And if the commenter can't delete, (or can only delete for a few minutes? A very wise and humane compromise in some settings) , then the blog owner gets to delete. (inserting a tag....)

(So Dan, does Open in any way let you know I responded to you here?)

Kerry, no great ideas yet, but your question brings up more questions from me.

Is this an adjunct of capital-S Salon the journalistic space, with open contributions and expressions? If so, something meaning something like OpenSalon: where Salon opens the doors for the best of your ideas, visual expressions and stories. (Giving the sense that this is prestigious, only much less clunky than that!)

Or is it a lower-case salon itself, a place for open exchange of ideas with peers? OpenSalon: connect, express and open up.

And if it can be both, (I hope so), I still think we have to know which is first and foremost? I'd say the first approach is our strongest hand to play.

How about "Get it all out." "In the Open" would be implied, I guess. Our theme song could be that Tears for Fears song, "Shout". Wow, I'm such a child of the 80's!
Gail--I think Open would send me a notification, but for some reason, I had that function disabled. I've enabled it now, so we'll see.
how about: Open Says Me; Open Sesame (that debate can be sorted out here: http://answers.yahoo.com/question/index?qid=20070607201611AASTdN5)
Ben, I may try and revoke your posting privileges after that one. Gail: I think Open Salon (two words, old school style) is actually a sister site to Salon, but a separate thing -- we'll open the doors first to users, but not exclusively to them. We don't want this to be purely defined by Salon or the Salon reader -- we want it to be as broad as can be. Rachel: I like Get it all out!
OK, I'm not going to worry about whether this is any good, just trying out the commenting function: A Site to Call Home
OK, I'm not going to worry about whether this is any good, just trying out the commenting function: A Site to Call Home
How about: "Your story starts here." ?
Open Salon ~ feed your mind Open Salon ~ recess for your mind Open Salon ~ open your world

Even though "enter" puts a line break in when you are typing a comment it doesn't carry through to the post unless you enter the html tags. We might want to enable the people to delete & enter their own post as well.
Lets try this again. . .

Open Salon ~ feed your mind
Open Salon ~ recess for your mind
Open Salon ~ open your world

open salon:
Break Your News
Open, self, worth. The Open source for thought and profit (as we allow people to build widgets and/or are Open Social compliant). Profit from Expression. Economy of ideas. Economy of thought. Some random words that come to mind, thought, expression, economy, profit, value...
Open Salon~ Heaven knows, Anything Prose
I have been keeping my mind Open, but unfortunately all my brains fell out. :) I will have to give this slogan idea more thought.