Kerry Lauerman
- Location
- New York, New York, USA
- Birthday
- July 19
- Title
- Editor in Chief, Salon.com
- Company
- Salon Media Group
- Bio
- Email me at: kerry-at-salon-dot-com (I'll never dig out of my Open intra-mail, I'm afraid.)
I tweet at twitter.com/kerrylauerman
MY RECENT POSTS
- Introducing . . . Salon's new
TV critic
March 06, 2012 05:15PM - An Open piece goes viral; a
Salon scoop's backstory
February 21, 2012 07:33PM - Introducing: Salon -- After
Dark
February 14, 2012 05:48PM - Hit record
February 03, 2012 02:05PM - Quick survey . . .
December 29, 2011 01:45PM
MY RECENT COMMENTS
- “Welcome,
Jake!
Someone asked
about Emily: She's to devote
herself to working
on
a…”
June 25, 2012 05:45PM - “Nope. Paying her for
writing.”
March 07, 2012 03:53PM - “Thanks
everyone!
Leepin: I
assume she's already set up
with the
necessary
equipme…”
March 07, 2012 11:12AM - “Beth -- that's a really
good point. I noticed this the
other
day when Roger
Ebert…”
February 22, 2012 11:30AM - “Want to guarantee that
someone never reads your
post?
Dare him to
read it.”
February 21, 2012 08:25PM
Kerry Lauerman's Links
- MY LINKS
- Amazon Hot New Releases in Books
- Me on Twitter
- Tips on building an audience
- Open Salon on Facebook
- Open Salon on Twitter
- Mysteries of the Open Salon cover -- revealed!
- The importance of sharing on Open Salon
- Ads on Open
- Spammers -- and you
- Searching Open
- The FAQ
- A note on Open -- and "open"
- Facebook: Open Salon
Introducing . . . Salon's new TV critic
Word seems to be getting out that we filled our
main TV writer slot, so thought I'd quickly post the news here:
Willa Paskin (at left) will be joining Salon fulltime next week to
write, review and report on all things TV.
It's a homecoming of sorts:… Read full post »
An Open piece goes viral; a Salon scoop's backstory
Wanted to commend Sarah Fister Gale on her powerful piece, "Why Rick Santorum would have killed my daughter." You should read it if you haven't already. It's the type of story I love, a response to big news that's uniquely personal, but also, broadly impactful. I love featuring those stories in… Read full post »
Introducing: Salon -- After Dark
We're unveiling a bit of a programming experiment later tonight (at 11:59 p.m., ET, to be precise) on Salon. And, I must warn you, it involves the most tedious of subjects, the spinach of story ideas, the NyQuil of news, and I'll forgive you if you stop reading… Read full post »
Hit record
There's a terrible stereotype about Web editors, that we just care about traffic. Page views, unique visitors, clicks, hits, eyeballs, drivebys, furtive peeks, longing glances and everything in between.
And it's true!
Except I'm here to tell you that there's no easy trick, no gimmick, to draw… Read full post »
Quick survey . . .
We tried a little experiment to cut down on the spam this week, and from my vantage point -- catching up on my Open reading, including many pioneers who seem to have returned (Hi K.M., Sandra!) -- it seems much better. Others? Or have they managed to find their way into… Read full post »
UPDATED: Better, faster, stronger
Hey folks,
About a month ago, I posted somewhat cryptically here that a major improvement lurked on the horizon -- and it has (mostly) arrived. We've migrated Salon proper onto a new platform (WordPress), giving Open Salon vastly more database space to roam. It should make Open a vastly faster… Read full post »
Just a quick hello . . .
...and the promise of more frequent appearances in the future.
The fortitude of Open bloggers to put up with our wheezing and whirling and battered servers is one of the most impressive feats on the Internet. I should have news, not too far off, that will hopefully offer some sitewide… Read full post »
Salon in review: 6 million member March
For the first time that I can recall (and my memory stretches past a decade) Salon burst past the 6 million number for monthly unique visitors to the site, according to Google analytics (6.308 million, to be exact). Pretty cool. It continues a pretty satisfying three-month climb in 2011 (I've w… Read full post »
Quick notes on another strong month
Just a quick report on February's traffic on Salon.
Monthly unique visitors (MUVs) hit 5.3 million, the second month in a row over 5 million, and charting a 24 percent increase over February 2010. Pretty good. We're off to a strong March already, and have a few features planned that we're… Read full post »
State of Salon: A peek beneath our sheets

After reviewing Salon's most recent Google Analytics traffic data with our editorial staff, I thought it made sense to share with Salon readers, too, particularly those on Open Salon, where our readers are also writers, and very much a crucial part of the whole Salon ecosystem. I… Read full post »
Merger talk -- and Open
I posted this over on Catherine's blog, but thought I'd pull out a separate post, in case anyone had any questions:
Hello!
Emily mentioned that the WSJ article had rattled some Open folk,
so I came over to take a look. Yikes!
Look, any media company today that's not… Read full post »
New Reading Club starting -- along with some free books!
We're about to announce our second book in our Salon Reading Club this Sunday, and as we did the last time, we want to alert Open Salon readers first -- and give you a crack at a free copy of the book!
… Read full post »In the works: A new Salon series we're calling Made

(Cool draft logo for the series from Mignon Khargie)
We're launching a new series on Salon next week that I'm pretty excited about. It'll be called Made (the tagline: "The value in creating stuff") and will feature a weekly installment from one of our favorite writers/artists who will… Read full post »
Big welcome to the new Open Salon editor
. . . Emily Holleman. She's been quietly learning the ropes for a few weeks now, and doing a terrific job. Welcome, Emily! Go learn more about her.
Salon Reading Club. . .
UPDATED (6/2): We've chosen and notified the Open members who will get the books in the mail. We had a lot of emails, so we pulled randomly from list of those of you who sent in requests. If you didn't get it this time, I hope you'll try again on our… Read full post »
Sad news: Goodbye, Judy!
Hanky time -- today is Judy Berman's last day as editor of Open Salon. Judy is leaving us to blog full time about arts and culture at Flavorpill.
Since she took over from Thomas Rogers last year, Judy's impressed us with her consistently high standards and excellent judgment. She's really… Read full post »
Film Club: Free online screening of hot new doc. . .
Our friends at Participant Media have offered some select passes for Open Salon members interested in seeing an advance screening of "Casino Jack," the upcoming documentary from Oscar-winning director Alex Gibney ("Taxi To The Dark Side," "Enron: The Smartest Guys in the Room"). The Jack in question… Read full post »
Warm thoughts (and bids) for King and Cary
We've had an unfortunate run of bad luck here at Salon, with two of our longest, and most beloved, staffers taking leaves of absence to deal with some untimely medical problems. Thankfully, Cary Tennis and King Kaufman are both back on the road to recovery, and we eagerly… Read full post »
Your posts on Salon
Some of you may have noticed your fellow Open members -- and their Open posts -- popping up with increasing frequency on Salon. This is part of a new initiative to regularly tap into our Open talent pool to make Salon a more vibrant, expansive site. The purpose of Open… Read full post »
The new Open Salon editor . . .
We have a new Open Salon editor: Judy Berman, who is right
over here. Judy's been a part of Salon's extended family for a
while now -- we're thrilled to bring her into the fold.
We were inundated with tons of fantastic applications. But as we
discussed the job more, we came… Read full post »
Bad sign: Don't forget!
This sign, brought to my attention by a co-worker, is in our office's ladies bathroom, just inside a stall door. I took this pic while being chaperoned by the lovely Miss Sarah Hepola.
I should take this opportunity to say that we adore the building staff here.
Job posting: Open Salon editor!
In recent months, as I've turned my attention to Salon and helping prepare it for a redesign and many new features, Thomas Rogers has nimbly overseen Open Salon, carefully choosing Editor's Picks and consistently building fascinating and entertaining covers for Open Salon. It can be a tricky, content… Read full post »
Bad sign: First impressions
This sign, at the entrance of Salon NY headquarters, quite possibly strikes a poor first note.

This really blows

That's what's left of my parents' charming, windowed back porch after a tornado blew through their small Midwestern town Wednesday night, tearing off roofs, downing giant oak trees, and miraculously not harming a single person. In a few short seconds, a funnel cloud blew past, tore up the po… Read full post »
Movie Club: Should you see "The Cove"?
If you're a film lover or an animal lover, or both, you've probably seen the glowing reviews, read and listened to the interviews, or been riveted by the resulting news coverage. You're probably so on board with the Louie Psihoyos' film "The Cove," that you're ready to call your Congress… Read full post »


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