Irregular Thoughts

Unusual thoughts on curious things, posted on occasion
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OCTOBER 14, 2008 3:05PM

Obama + Xbox = gamegeek landslide

Rate: 11 Flag

The Obama campaign confirms that it is buying virtual billboard space in Xbox racing games (h/t to the inimitable TPM).

Obama Xbox

No matter what you think of gearheads, their votes count as much as yours.  That's the beauty of democracy.

From GigaOm:

 “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”

Obama cleary has people who grok technology--what's easy, what's possible, what's effective.  Team McCain?  Not so much.


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Obama's campaign has shown an ability to attract voters utilizing new technology before, so this comes as no surprise. And frankly, being a gamer myself and knowing a lot of other gamers, those are sort of his demographic anyway. Obama also won handily in the online Xbox Live "Rock the Vote":
I love it! A progressive candidate should always be thinking ahead to the next new idea. I'm impressed with Obama's campaign. There's a even an Obama kiosk in our mall. Go figure.
72% of Americans play videogames.

I smell victory....or skit marks =P
For the record, the game is also on Playstation 3.
Wow, maybe he should have followed Ron Paul's lead with the use of tech savy voters MONTHS ago.

Great, so now in my virtual world I have to see his ass? What's next? McCain making a cameo as "Truth" in Halo 3?
Whats the point of playing video games if I have to see the real world in my la la land?

-A Mind
I was at a talk at the Game Developer's Conference this March in which the speaker was giving a demo of a game-creating tool. He used as example graphics photos of the top candidates and let us, the audience (several hundred people) select who the 'good guy' was and who the 'bad guy' was. Obama was the clear favorite 'good guy' and W was the clear favorite villain.

I think Obama's got the gamer vote in the bag.

Andy A
Cool. Paws up. It would be nice to have a president who realizes that such things exist (not to mention one who can use a computer).
That was a heads up play Obama. Good hustle out there. Grab an orange wedge and take a knee.