The Obama campaign confirms that it is buying virtual billboard space in Xbox racing games (h/t to the inimitable TPM).

No matter what you think of gearheads, their votes count as much as yours.  That's the beauty of democracy.

From GigaOm:

 “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”

Obama cleary has people who grok technology--what's easy, what's possible, what's effective.  Team McCain?  Not so much.