.

Jay Brooks

Jay Brooks
Location
San Francisco Bay Area, California, USA
Birthday
March 03
Bio
I've been writing about beer for over 15 years, which is when my first book was published, and currently write features and columns for most of the beer magazines available, both trade and consumer oriented, along with my local paper, the San Francisco Chronicle. I'm the former General Manager of the Celebrator Beer News, a national magazine that covers craft beer. I'm also a beer judge and frequently can found at beer festivals throughout the U.S. I cover all aspects of the beer industry from the business side of things down to the brewing itself. I'm a former homebrewer and commercial brewer and was educated (in brewing science) at U.C. Davis and have taken courses from the Siebel Institute in Chicago. I also have a B.A. in Communications. I work from my home in northern California where my most important job is taking care of my two kids, Porter (7) and Alice (4). My other hobbies include photography, especially stereo photography, collecting View-Master reels, reading, music, documentary films and traveling. I'm originally from Pennsylvania and grew up in Shillington, which is near Reading. I've lived in New York City, Virginia and North Carolina but have been in California since 1986. I'm also a veteran and former musician. I disdain most sports as a distraction, but root for the Green Bay Packers. I'm currently putting the finishing touches on my first novel, "The Ghosts of Autumn," a semi-fictional memoir, "Under the Table," and a proposal for my second beer book, to be called "Living Beer."

MY RECENT POSTS

Editor’s Pick
OCTOBER 20, 2008 6:45PM

Voting in the ALEction

Rate: 0 Flag

Half Moon Bay Brewing, on the coast of California near Pacifica, has come up with a unique way to decide the election. Their beer line, named Maverick's, has taken their popular Harbor Light Ale, which their website describes as "a light colored beer brewed with European malt and hops, lager-like flavors and a light, clean aftertaste," and created two tap handles and labels for the beer.

Though the beer is the same, they've labeled one beer for Barack Obama and another for John McCain. At the bar, the tap handle on the left features Obama and the tap handle on the right has McCain. Half Moon Bay's alection is then tracking sales of both the draft varieties and also 22 oz. bottles, which likewise feature two different labels for each of the candidates. Bottles can be found at the brewpub and also at select bay area retailers (and can be purchased online, but only in California).

Half Moon Bay


So far, Obama has outsold McCain 5,048 to 1,336 and an ongoing tally is available online. As the Half Moon Bay alection puts it, vote early and often.

 

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