Jay Brooks

Jay Brooks
San Francisco Bay Area, California, USA
March 03
I've been writing about beer for over 15 years, which is when my first book was published, and currently write features and columns for most of the beer magazines available, both trade and consumer oriented, along with my local paper, the San Francisco Chronicle. I'm the former General Manager of the Celebrator Beer News, a national magazine that covers craft beer. I'm also a beer judge and frequently can found at beer festivals throughout the U.S. I cover all aspects of the beer industry from the business side of things down to the brewing itself. I'm a former homebrewer and commercial brewer and was educated (in brewing science) at U.C. Davis and have taken courses from the Siebel Institute in Chicago. I also have a B.A. in Communications. I work from my home in northern California where my most important job is taking care of my two kids, Porter (7) and Alice (4). My other hobbies include photography, especially stereo photography, collecting View-Master reels, reading, music, documentary films and traveling. I'm originally from Pennsylvania and grew up in Shillington, which is near Reading. I've lived in New York City, Virginia and North Carolina but have been in California since 1986. I'm also a veteran and former musician. I disdain most sports as a distraction, but root for the Green Bay Packers. I'm currently putting the finishing touches on my first novel, "The Ghosts of Autumn," a semi-fictional memoir, "Under the Table," and a proposal for my second beer book, to be called "Living Beer."


Jay Brooks's Links

DECEMBER 8, 2008 2:20PM

Beer In the Time of Recession

Conventional wisdom is that during an economic downturn, recession or — let's just say it out loud — depression, that certain businesses are not as challenged, usually ones that provide things that are either absolute necessities (food comes to mind) or make products people have decided f… Read full post »

NOVEMBER 3, 2008 7:04PM

The Audacity of Hops

Back in August, I called one of my posts The Audacity of Hops. It was about Oskar Blues taking the iconic Barack Obama poster and turning it into one for Dale's Pale Ale. It turns out a homebrewer in Washington DC, whose day job is as a paralegal at the Department… Read full post »

OCTOBER 28, 2008 1:30PM

Abe Lincoln on Beer & Politics

With a week to go before the U.S. Presidential election November 4, I thought I'd share one of my favorite quotes by our 16th President: Abraham Lincoln.

"I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. TheRead full post »
Editor’s Pick
OCTOBER 28, 2008 12:58PM

Whatever Happened To Love Thy Neighbor?

The phrase "love thy neighbour as thyself" appears at least seven times in the Bible, from Leviticus 19:18 to James 2:8. It's a pretty important tenet of Christianity and, according to All About God, it was Christ's answer to religion.

Love thy neighbor was, in part, Jesus' answer when the… Read full post »
OCTOBER 26, 2008 3:12PM

Whassup For Obama

Remember those iconic "whassup" Anheuser-Busch ads from almost a decade ago? Advertisers love it when a catch phrase works its way into public use outside the original advertising because it spreads the meme far wider than advertising alone can ever manage. Whassup was one of those catch phrases that… Read full post »

The decline of the British pub has been much lamented in the UK press recently, with statistics thrown about on the order of 36 pub closings each week. A British publican friend tells me, however, that he thinks those numbers are overblown and that it's the badly run ones that are… Read full post »

Editor’s Pick
OCTOBER 22, 2008 4:46PM

The UFO Vote

Senator Barack Obama holds a commanding lead over Senator John McCain – 10,238 votes (55 percent) to 8,411 votes (45 percent), as of October 21, in The Flying Saucer Draught Emporium’s 2008 Presidential Election Poll.

The Texas-based restaurant chain kicked off its poll in early September,… Read full post »

OCTOBER 21, 2008 4:43PM

Hop Obama

Sixpoint Craft Ales in Brooklyn, New York has released an IPA (or India Pale Ale) called Hop Obama, though at 42-44 IBUs it doesn’t sound like too much of a hop bomb, at least not to my extreme west coast hop sensibilities.

In case you didn't know, a hop bomb refers… Read full post »

Editor’s Pick
OCTOBER 20, 2008 6:45PM

Voting in the ALEction

Half Moon Bay Brewing, on the coast of California near Pacifica, has come up with a unique way to decide the election. Their beer line, named Maverick's, has taken their popular Harbor Light Ale, which their website describes as "a light colored beer brewed with European malt and hops, lager-like fla… Read full post »

Editor’s Pick
OCTOBER 17, 2008 11:50AM

When The Kool-Aid Is 5% ABV


People keep calling me names (or at least disparaging the things I keep writing) for pointing out the connection between John McCain and Anheuser-Busch, as if business and politics together is merely coincidental. Sorry boys and girls, but I will never believe that business intruding into poli… Read full post »

Editor’s Pick
OCTOBER 15, 2008 3:19PM

Buying the Debates

This is another of my slightly off-topic rants, and I hope you'll forgive the intrusion of politics once more into what should be all about the beer, but with a very important election just around the corner I just can't help myself. Tonight is the final debate between the two major-party… Read full post »

OCTOBER 14, 2008 5:03PM

Today’s Tortuous Tormenting Travesty

As a professional beer writer, I know I tend to be in the minority in my take of whenever beer is featured on national network television shows, because I feel that when it's not done well, more often than not, the poor information spread out to unsuspecting viewers does more damage… Read full post »