This week is ramping up to be a heated controversy in who is going to run against President Obama in 2012. The republicans are floating such names as Mitt Romney, Sarah Palin, Newt Gingrich, Michele Bachman, Mike Huckabee. They are drafting the hollow lake of recognizable names with the highest likability, or in the case of Newt Gingrich, the most serious and the scariest. Unless you count Sarah Palin. Or Michele Bachman. Or Mike Huckabee. But I digress.
The manner in which the republicans have garnered the most success, however, hasn’t been on the front lines, running on accountability or policy or issues. It’s been in marketability. With this in mind, I suggest that they wipe away the candidates that they find most promising and search the big advertising firms for their platinum executives. The ones with plaques beside their desk that show the consecutive months when their words moved the most product. Sales. It’s what the Presidential race will come down to.
Those in advertising have mastered the nuance of taking what might be a complicated issue (think pharmaceutical commercials) and boiling it down to an image and a twenty-second sound bite. As we move away from thoughtful debate into fear mongering and scare tactics (OBAMACARE), easy one-liners aimed to please a crowd (“How’s that hopey-changey thing workin’ for ya?”), and twitter, the republicans can fortify their strongest asset and win this thing. It’s the age of shortened attention spans, open mouths and closed ears. The time is ripe for the Party of No.
I nominate Don Draper for the republican nomination. (You’ll probably tell me that he’s not real - just a television character. My challenge to you is this: prove to me how Don Draper isn’t real, while Sarah Palin and Glen Beck are. Good luck.)