The Persistence of Memory
You probably don't realize this but the Rush Limbaugh Show is given to radio stations to play for free.
That's right, free.
In exchange, the stations have to devote several minutes during breaks in the show to national advertising, the revenue of which mostly funnels directly into Rush's pockets.
Today Premier Networks, Limbaugh's syndicator, told its affiliate stations that they would be suspending national ads for two weeks, so the resultant dead air during his show is now the local stations problem to deal with.
Two weeks is an odd number to pull out of a hat but, as likely as not, it's the bean-counters was of saying "You morons out there are incapable of sustaining disgust for anything for more than two weeks."